Health and fitness online communities and product behaviour
نویسندگان
چکیده
منابع مشابه
Modelling Question Selection Behaviour in Online Communities
Value of online Question Answering (Q&A) communities is driven by the question-answering behaviour of its members. Finding the questions that members are willing to answer is therefore vital to the e cient operation of such communities. In this paper, we aim to identify the parameters that correlate with such behaviours. We train di↵erent models and construct e↵ective predictions using various ...
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Understanding and forecasting the health of an online community is of great value to its owners and managers who have vested interests in its longevity and success. Nevertheless, the association between community evolution and the behavioural patterns and trends of its members is not clearly understood, which hinders our ability of making accurate predictions of whether a community is flourishi...
متن کاملPersonas in online health communities
Many researchers and practitioners use online health communities (OHCs) to influence health behavior and provide patients with social support. One of the biggest challenges in this approach, however, is the rate of attrition. OHCs face similar problems as other social media platforms where user migration happens unless tailored content and appropriate socialization is supported. To provide tail...
متن کاملPatient Moderator Interaction in Online Health Communities
An increasing number of people visit online health communities to share experiences and seek health information. Although studies have enumerated reasons for patients' visits to online communities for health information from peers, we know little about how patients gain health information from the moderators in these communities. We qualitatively analyze 480 patient and moderator posts from six...
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ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2019
ISSN: 1061-0421,1061-0421
DOI: 10.1108/jpbm-12-2017-1710